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Interview with Founder of Aktiva - Juan Camdera | Barcelona

This time with sat with Juan Camdera, founder Aktiva, a brand design agency based in Barcelona that deals with product design of premium fragrances and has more than 20 years of experience. Prada, YSL, Carolina Herrera are just some of the brands that Aktiva has worked with.

During our conversation with Juan we discussed the never boring social media topic, evolution of the definition of luxury, to believe the hype or not and what it actually means, elusive needs of the clients and what they seek in products.

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